Bar Cock
At Nomu Labs, we are in charge of the web design and SEO optimization of Barcock , a reference platform in the cocktail and mixology sector. Since the beginning of our collaboration, we have implemented a series of strategies focused on revitalizing the digital presence and attracting a more diverse and numerous clientele.
What were our goals?
Design a functional, attractive website aligned with Barcock's identity.
Implement SEO strategies to improve search engine visibility.
Optimize user experience (UX) to facilitate navigation and conversion.
What measures do we take?
Bar Cock's official website was completely revamped, modernising its design and improving the user experience. Additionally, the content was optimised for search engines (SEO), which has increased online visibility and made it easier for potential customers to find relevant information about the bar.
A content strategy has been developed that is adapted to Bar Cock's identity, ensuring coherent and attractive communication across all digital channels. In particular, promotional materials and specific publications have been designed for major events such as FITUR and ARCO, generating greater interest and participation from the target audience.
What were our results?
There has been a 157% increase in traffic from the first month of implementation to date. This increase reflects the success of the strategies adopted and the renewed public interest in Bar Cock's unique proposition.
Significant improvement in organic positioning on Google.
Increased web traffic and engagement with the mixology community.
Intuitive and attractive design that reinforces the brand image.