Results
+800
Attendees
20
Digital Artists
5
Sponsors
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Solution
We designed and implemented AMSAR, an NFT exhibition in Augmented Reality located in the heart of Museumplein (Amsterdam), accompanied by a treasure hunt featuring NFTs and rewards.
Including:
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Digital AR sculptures visible via mobile devices in iconic locations.
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NFT scavenger hunt with clues and rewards for participants.
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AI-generated art competition, curated in real time.
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Gamified basketball activations with an XP points system and prizes.
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Reward system to encourage completing the entire experience.
The Challenge
During Amsterdam Blockchain Week, the Art Official Intelligence team aimed to create an immersive experience that blended digital art, Web3 technology, and real-world audience engagement.
Their goal was to connect with a new, young, and innovative audience, showcase the potential of NFTs in urban spaces, and generate a viral experience that would stand out during the event.
AMSAR
Phygital activation with Augmented Reality, NFTs, and gamification.
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