Many products start in the same place. A clear intuition about a problem worth solving and a common question: how do you actually build this if you are not technical? That question was the starting point of the conversation between Javier Mateache Calderón, CEO of Nomu Labs, and Fernando López García on the program Éxito sin Edad on Déjate de Historias TV. The interview focuses on a challenge that appears again and again in early-stage projects: founders with a strong idea bu

In 2016, Jordi Romero, Bernat Farrero and Pau Ramon founded Factorial in Barcelona. Their initial goal was straightforward: help SMEs digitize holiday management, payroll and administrative processes that were still handled in spreadsheets. Clear problem Clear customer Clear product Less than ten years later, the company has surpassed $100M in annual recurring revenue and strengthened its position with a €110M capital extension to accelerate international expansion. But grow

This Wednesday we hosted another Beta Dash . In a few weeks, we’re running the next one in Brussels. What interests us isn’t the event itself. It’s what happens when you compress decision-making into four hours. That’s enough time to see how a team really operates. Who actually leads when time runs out In a hackathon for startups, there’s no room for endless debate. The clock forces clarity. Within the first 20 minutes, patterns emerge: Does someone define the problem clearly

Artificial intelligence is reshaping how digital products are built. Tools like Claude, ChatGPT, and other generative AI models are accelerating workflows, reducing development time, and expanding technical capabilities. But there is a recurring mistake many companies make: adopting a technology before validating the problem it is supposed to solve. The consequence is not technical. It is strategic. Tools evolve fast.Real problems evolve slowly. When that order is reversed, p

Claude is an AI model developed by Anthropic. It competes with tools like ChatGPT, but over the past months it has gained attention for a specific reason: its ability to handle long context and stay coherent across complex tasks. This is not just about generating text. Claude performs particularly well when work is ambiguous, evolving, and structurally interconnected. That is why many founders, operators, and technical teams are starting to treat it as more than a chatbot.

Many startups don’t fail because of a lack of ideas or poor execution. They fail because they build things that should not exist. Endless backlogs. Features added because someone mentioned them in a call. Roadmaps that change every two weeks. Teams moving fast without knowing exactly where they are going. This is not a technical problem. It’s a product decision problem. At Nomu Labs , we see the same pattern again and again. Strong teams start building before answering thre

Today we introduce Neety , a B2B sales platform  built to help revenue teams identify real buying intent and act at the right moment. In many B2B teams, traffic and engagement already exist. The real challenge is understanding which companies are actually interested  and when it makes sense to reach out. Neety focuses exactly on that gap between signals and action. What Neety is used for Neety is a B2B prospecting and inbound sales platform  that helps teams detect high-inten

In a world that shifts daily, designing with the illusion of permanence is wishful thinking. At Nomu Labs , we don’t believe in finished solutions. We believe in systems. And good systems are alive. A brand can’t rely on a single visual piece. A logo can’t carry the weight of an identity. A brand manual shouldn’t freeze a brand in time. To design for longevity isn’t to lock something in place — it’s to build with openness: frameworks that hold, yet allow room to grow, iterate

January has been an intense month at Nomu Labs . A lot of work, many digital product decisions , and a clear idea in mind: starting 2026 with focus, judgment, and real validation. This recap brings together the most relevant highlights of the month around entrepreneurship , startups , MVPs , idea validation , and technology applied to business . Nomu at universities: when entrepreneurship stops being theoretical Over the past few weeks, we’ve been present in key spaces withi

Building a mobile app usually means weeks of work, technical decisions, and a lot of friction before you can test anything real. Today, there are platforms that promise to shorten that process using artificial intelligence. One of them is Rork . To understand how far it actually goes, we ran a very simple test: write a single prompt. No iterations. No corrections. No guiding the tool step by step.The result was a fully working mobile app, installed on a real iPhone, in just a

Spanish hospitality is under constant pressure: full terraces, rising costs, and a growing lack of staff. In this episode of the Nomu Labs Podcast, we talk with Arnau, founder of Foodlus , a suite of solutions for HORECA   (hotels, restaurants and catering) designed to reduce operational friction through self-service, POS integration and a data layer focused on customer loyalty. If you work in HORECA , manage a restaurant group, or build B2B products for hospitality, this epi

In previous articles we introduced our early validation ( Kickstart ) and strategic iteration ( Growth ) services. There is a third phase that comes into play once a product is live and operating: digital product maintenance in production . Once a product goes live, maintenance stops being optional. Costs start from day one and are required to ensure a stable, secure, and sustainable operation over time. What digital product maintenance in production means Digital product mai

Beta Dash 3.0  is the third edition of our intensive buildathon in Madrid , designed to turn ideas into functional prototypes in a single afternoon. The event takes place on Tuesday, January 27 , from 5:00 pm to 9:00 pm , and is aimed at entrepreneurs, students, and teams who want to validate a digital product without technical skills. The format combines hands-on execution, expert guidance, and next-generation no-code tools to drastically reduce the initial friction of build

Many digital products move past early validation and still stall. Not because of a lack of development, but because growth happens without clear criteria. Backlogs keep expanding, decisions rely on intuition, and months of work fail to move meaningful metrics. Once an MVP is live and real usage signals exist, the challenge changes. The question is no longer whether the product makes sense, but how to grow it in a sustainable way. Growth is the Nomu Labs service designed for t

In a recent article, we explained what Nomu Labs looks like today and why, in 2026, our focus is on product strategy, decision-making, and validation before investing in development. That approach is reflected in a structured service model built around three stages: initiation, growth, and maintenance. Each service has a clearly defined scope, purpose, and pricing, designed to be coherent, sustainable, and aligned with real product needs. In this article, we focus on the in

In our latest blog post, we talked about Nomu Labs in 2025: a strategic reset focused on product and decision-making . That article outlines the types of challenges we work on and provides context to explain what Nomu Labs is today, how we operate, and the kind of value we bring to digital teams and companies. Nomu Labs is a product strategy and decision-making company. We do not operate as a development agency or a technical service provider. We work with startups, scaleups,

Leer el artículo en español 2025 marked a turning point for Nomu Labs. The name, the logo, and part of the team stayed the same, but the focus changed completely. This wasn’t a gradual evolution. It was a deliberate reset. After months of internal reflection and hard decisions, Nomu redefined its role: to build products and help other teams build better ones. That shift brought everything back to what matters most. Before technology. Before execution. There is the decision.

Leer artículo en español Throughout the year, many people and many different conversations passed through The Nomu Hour. Some of them stayed with us for days after recording. Others resurfaced later, right when real decisions had to be made around product, teams, or business. Our 2025 Wrapped  brings those moments together. Claudia Losada A key conversation on digital product leadership. Claudia talks about judgment, responsibility, and how to make decisions when data is inc

Leer el artículo en español Throughout 2025, conversations around AI in digital product development have become increasingly common. Yet only a few tools have had such a tangible impact on the daily work of founders and product teams as Solid AI  — a no-code platform that turns prompts into functional prototypes and MVPs. A few weeks ago, we published an initial article on the Nomu blog exploring what Solid AI is and why it fits particularly well in early-stage product develo

Haz click aquí si prefieres leer el artículo en español 2025 reinforced a lesson that is easy to forget in product work: Progress does not come from piling up ideas, it comes from making good decisions Some teams gain focus by walking away early from features that sound appealing but do not really matter. They decide before they build. When that happens, the product starts to make sense and the work becomes coherent. Other teams delay key decisions while waiting for more data