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Life of a Startup


From Crisis to Iterate: How We Turned Our Toughest Moment Into a Framework for Startups
A few months ago we faced the hardest crisis in our 4 years: losing our main client and letting go part of the team. What seemed like the end became the start of something new. From that moment we created Iterate, our framework to launch functional MVPs in 28 days and iterate until finding real product-market fit. This is not about perfection, but about learning fast and turning adversity into growth.

Juanma Sáez de Retana Romana
Sep 82 min read
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