Nomu Labs in 2025: a strategic reset focused on product and decision-making

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2025 marked a turning point for Nomu Labs. The name, the logo, and part of the team stayed the same, but the focus changed completely. This wasn’t a gradual evolution. It was a deliberate reset.

After months of internal reflection and hard decisions, Nomu redefined its role: to build products and help other teams build better ones.

That shift brought everything back to what matters most. Before technology. Before execution. There is the decision.

Iterate & Iterate: from idea to real product

Out of that clarity came Iterate & Iterate, a methodology designed to turn ideas into real, testable products in the shortest possible time. No overengineering. No ego. No unnecessary friction.

The goal isn’t to build more. It’s to decide better what is actually worth building.

Iterate & Iterate became the operational backbone of all Nomu Labs projects throughout the year, and the main filter to avoid irrelevant work.

Projects developed by Nomu Labs in 2025

Throughout 2025, Nomu Labs worked on a wide range of projects, all guided by the same underlying principle: solving real problems with clear, focused products.

One of the most representative was FIBA Hoops4Schools, a gamified platform designed to help children across Europe learn the fundamentals of basketball. The project is live in 10 countries and is set to expand to more than 20 in 2026. It became the flagship project of the year and a direct reflection of Nomu’s current approach.

TROQ was also launched, digitising the analog workflows of ceramists so they can document their work and build professional portfolios without friction.

With Vive España, Nomu tackled a recurring challenge: the administrative complexity faced by Latin American students when accessing Spanish universities.

In Divelife, the focus was on transforming dive logs into useful, shareable data with real value for the diving community.

The Sherpa project rethought how tourists book activities in the Canary Islands using conversational AI, prioritising context and experience over rigid, form-based processes.

CoffeeLog was also developed, a community platform for specialty coffee enthusiasts focused on discovery and curated recommendations.

Over the course of the year, Nomu Labs also worked on a gamified educational platform for Samsung, with details to be shared soon.

In parallel, technology and AI audits were carried out for 21gramos and New Line Events, combining one-on-one interviews with clear, actionable implementation roadmaps. Additional work included projects in padel, construction, real-time activity mapping, code audits, and the new Matelier website.

Strategic partnerships and ecosystem

During 2025, Nomu Labs formed collaborations with Enzo Ventures, Elevatorfy, La Nave, The Startup CFO, and Pitchless.

Partnerships built on real work, shared judgment, and the absence of unnecessary noise.

Community, content, and continuous learning

The Nomu Hour had a particularly active year, with nearly 50 episodes published. Conversations with founders and operators focused on product decisions, leadership, and execution, far from superficial narratives.

Together with Geoffrey and Solid, Nomu launched Beta Dash, hands-on events where functional applications are built in hours. Two editions, more than 70 builders, and many ideas that moved from concept to tangible product.

Throughout the year, the Nomu team held conversations with around 200 entrepreneurs, always driven by mutual learning, sound judgment, and meaningful connections.

Nomu Labs looking ahead to 2026

2025 was a demanding year, marked by uncomfortable decisions and moments of friction. It was also the year Nomu Labs consolidated a much clearer and more coherent way of working.

Looking ahead to 2026, the focus remains the same: less noise, stronger judgment, and a firm conviction. At Nomu Labs, the decision is still the product.