New Line Events

Projected Impact

A more efficient organization with a clearer technological structure, optimized processes, and the ability to make data-driven decisions.

This project lays the foundation for New Line Events to face the coming years of growth with a solid, coherent, and tailored digital strategy.

Technology audit of the company’s main departments.

The Challenge

At Nomu Labs, we have started a collaboration with New Line Events, one of the most recognized outsourcing and promotional marketing agencies in Spain.

The project stems from a clear need: to analyze the current state of their processes, identify opportunities for improvement, and define a technology roadmap that drives their efficiency and growth.

Phases

Design a personalized digital transformation plan that enables New Line to optimize operations, professionalize data usage, and scale their value proposition without losing agility or creativity.

Initial assessment of processes, tools, and workflows.
Identification of bottlenecks, manual processes, and areas with automation potential.
Workshops with the internal team to align digital vision and objectives.
Design of a technology roadmap with priorities, timeline, and concrete recommendations.