Today we're joined by ⁠Rubén Bastón⁠, an expert in digital marketing and e-commerce. Rubén is the director of ⁠@marketing4ecommerce, having led this project for over 11 years. He is also the director of the e-commerce master's program at ⁠K-School⁠ and a professor at ⁠Galicia Business School⁠.