“The key is to have faith: in yourself, in what you do, that tomorrow will be better. And that everything that happens, happens for the best.” — Fernando Ortega, CEO of Inspira Brand

In this conversation from The Nomu Hour , we chat with Fernando Ortega , a journalist by training, content creator, and founder of Inspira Brand , a company that helps transform brands into leaders through high-impact audiovisual content.

From his early days in radio to creating his own production studio, Fernando shares his insights on communication, personal branding, online ethics, workplace burnout, and the importance of a strong network.

What is Inspira Brand?

Inspira Brand was born in response to a period of professional crisis. What began as an interview podcast in the midst of burnout has evolved into a project with clients such as universities, events, and companies looking to create valuable content and differentiate themselves in the market.

They offer services of:

• Production of content for social networks.

• Video marketing strategies.

• Podcasts and audiovisual pieces that tell real stories.

Key Takeaways from the Interview

• From home microphone to professional studio : Fernando started recording motivational audio clips with his phone attached to a desk lamp, and today he leads his own audiovisual project. A story of vocation and evolution.

• Vocation vs. market : He chose journalism at a time when traditional media was in crisis. He learned that it's not enough to follow your passion; you also have to make the right choice in the industry.

• Clickbait, the attention economy, and digital ethics : Fernando defends content that retains value, not expectations. And he reflects on the responsibility of creators.

• Online training vs. real learning : Warning about trendy AI courses: “They promise a lot, teach little. Before paying, look for free alternatives and evaluate whether the content is truly curated.”

• From creator to unplanned entrepreneur : he never considered becoming an entrepreneur, but projects came organically thanks to his content and visibility. His first client was Lane , where he is now a Team Coach.

• Keys to a good interview : active listening, humility, nonverbal language, and not studying the guest too much to leave room for spontaneity.

References mentioned

• Uri Sabat and his transition from broadcaster to podcaster.

• Podcast by Factorial and Ala de Tres , leaders in youthful and rigorous content.

• Lein n , the university degree where Fernando works as a coach.

Phrases to remember

• “An entrepreneur is his network of contacts. It's that simple.”

• “The important thing is not who sees you, but whether they stay until the end.”

• “Humility is inviting someone you want to yell at for a coffee. That's leadership.”

• “Not everything that sounds like innovation is useful. With AI, it's like what happened with blockchain: a lot of smoke and mirrors.”