“Our vision is to make buying and selling portions of a home as easy as returning a T-shirt.” — Sara Recalde, CEO of Yorsio

In this new episode of The Nomu Hour , we chat with Sara Recalde , founder of Yorsio , a platform that turns renting into a gateway to ownership. How? Through a collaborative co-ownership model, powered by technology and community.

We talk about entrepreneurship, necessary failures, smart segmentation, and how to build a business model focused on real people with real problems.

What is Yorsio?

Yorsio makes it easy for several people to purchase a home together, becoming legal co-owners of a portion of the property. Unlike traditional real estate investment models, Yorsio focuses on users who will actually live in the homes .

Additionally, they use personality tests based on models like the Big Five (yes, the same one NASA uses for its crews) to ensure that those who share a home are compatible. A unique way to use technology to avoid conflicts and create harmonious communities.

Key Takeaways

• A legal and secure co-ownership model : Yorsio offers contracts or corporate structures tailored to each group of co-owners, with guaranteed exit for those wishing to sell their share.

• Technology with a social purpose : combining AI, analytics, and psychometrics to group compatible people and facilitate their purchasing process.

• Focus on people, not investors : Although the model is scalable, Yorsio prioritizes helping young people, immigrants, and people in vulnerable situations access housing.

• Clear and ambitious vision : to open a new market for buying and selling portions of homes and make it a process as simple as buying online.

References mentioned

• Legit Health , a startup Sara previously worked at.

• Proptech startups such as Urbanita e , Prophero or Inversiva .

• Personality tests: Big Five , IPIP-NEO.

Why listen to this interview?

Because housing is one of the greatest challenges of our generation , and this model proposes a structural solution based on technology, community, and access.

Also because Sara doesn't just understand the problem from a theoretical perspective: she's lived in shared apartments, failed in other business ventures, and turned those lessons into a compelling, purposeful proposal.