Iterate & Iterate: Nomu Labs' framework for building real-world MVPs in record time

At Nomu Labs, we've been launching ideas, pivoting products, and building solutions for startups, corporations, and our own projects for years. We've tested different models, sectors, and strategies. And if one thing has been constant throughout this process, it's our ability to iterate.

That ability—and that obsession with understanding what works—led us to create Iterate & Iterate , a framework designed to help startups launch their MVP in weeks and evolve it with real speed, based on real users.

The problem: Too many startups die before they even begin

Most startups fail not because of a lack of vision, but because of a lack of product. Because they spend months defining, planning, designing... without talking to users. Because they wait to have everything ready before launching. Because the fear of failure prevents them from validating quickly.

Iterate & Iterate was born in response to this. We don't build castles in the air; we build products that are released to market in 28 days and that evolve every two weeks based on feedback.

What is Iterate & Iterate?

A program divided into three phases:

1. Kickstart (4 weeks)

We create the first version of your product. It's not perfect. It's not final. But it's enough to launch, test, and learn.

• Agile development with a specialized technical team

• Initial session to define minimum functionalities

• Feedback environments, CI/CD, metrics, and KPIs ready from day 1

• Very low cost : the goal is to validate without committing large resources

2. Iterator Phase (6-12 months)

We're entering sprint mode. We iterate every two weeks based on feedback from your first users. We evolve your product until it fits like a glove.

• Continuous iteration and monitoring of the technical team

• Constant analysis of feedback from real users

• Subscription model, without permanence

• Affordable pricing for early-stage startups

3. Growth Phase (TBD)

We become your strategic partner. CTO-as-a-Service. We help you raise capital, build a team, and scale.

• Roadmap, team, scalability, infrastructure

• Research, strategy, product, maintenance

• We remain an active part of your team, adapting to the new pace

Why now?

Because the ecosystem needs speed. And it needs judgment. Because the only way to find the right product is to build it poorly at first and improve it rapidly. And because traditional agencies and freelance developers can't offer the agility, focus, and iterative experience that our team offers.

Our vision: to become the Startup Studio that Europe needs

Iterate & Iterate is the first step in positioning Nomu Labs as a Startup Maker , the bridge between an idea and a viable business. Our ambition is clear: to become a kind of European Y Combinator where each project is born with a technical team, product criteria, and an iterative mindset.

What's coming

We're already working on improving the project's visual identity, building an inbound marketing strategy, and delving deeper into the startup ecosystem. We're looking for strategic partners in investment, talent, marketing, and sales who share our vision: that iteration isn't a phase, it's a mindset.

Do you have an idea?
You don't need investors to get started. You need a version 1.