At Nomu Labs, we continue to strengthen our mission: to help companies across diverse sectors successfully navigate their digitalization journey. This time, we're excited to announce a new collaboration with New Line Events , one of the most renowned outsourcing and promotional marketing agencies in Spain.

This alliance was born with a clear objective: to understand how the organization works today, identify areas for improvement, and develop a personalized action plan so that technology can boost its growth .

Why a technology audit?

Every transformation begins with an honest understanding of the starting point. An audit is not just a technical analysis: it's a strategic exercise that helps identify what's holding back efficiency, which processes can be scaled, and which decisions need more data support.

In this case, we will support New Line Events in this assessment. Over the next few weeks, we will work with their team to:

• Detect bottlenecks and manual processes that can be optimized.

• Establish a shared vision on how digitalization can enhance business operations.

• Identify opportunities to improve internal organization, data analysis, and decision-making.

• Design a concrete roadmap with priorities, timelines, and solutions tailored to your situation.

A personalized approach, as always

At Nomu Labs, we don't believe in cookie-cutter solutions. Every company has a culture, history, and way of working that must be understood and respected before proposing any changes. That's why every audit we conduct includes internal interviews, workshops, and close support to ensure the process is not only useful but also natural.

This collaboration with New Line Events is another example of how we apply our methodology to generate real impact, without complications or empty rhetoric.

Technology at the service of business (and not the other way around)

One of the biggest challenges for many companies today isn't "having technology," but rather understanding how to use it in a way that makes sense for their team and their daily operations . At Nomu Labs, we work specifically to make this relationship with technology more human, more accessible, and more strategic.

Because we know that technology alone doesn't change anything. What changes things is how a company chooses to integrate it, leverage it, and adapt it to its way of doing things.

We will continue to share learnings

As with every project, we will share progress, insights, and best practices that can also be useful to other companies in a similar situation. We hope this journey will not only transform New Line Events, but also inspire other businesses considering taking the step toward more structured digitalization.