First half results
+2M
Impressions
+128%
Interaction
+20%
Followers
+3.8M
From Mails Sent
Solution
At Nomu Labs, we built NBN23's digital marketing department from scratch, including:
Global strategy for its different brands and markets.
Comprehensive social media management in three countries with customized content.
Interactive campaigns : sweepstakes, contests, mini-games, highlights, MVPs, quizzes, etc.
Mailing : segmentation, automation and mass sending of newsletters.
Launch of 3 landing pages as a direct sales channel: SwishArea, FipStatsArea, DbbArea.
SEO and content : weekly blogs in multiple languages, positioning strategy, web optimization.
Coordinated meetings with leading agencies and brands to boost advertising monetization within the SWISH app.
The Challenge
NBN23 needed to professionalize its digital marketing strategy. With an international presence, several brands under its umbrella (SWISH, FIP Stats, DBB Scores), and a growing community, they didn't have a dedicated team or a clear structure to manage their communications effectively.
Furthermore, they wanted to generate new revenue streams, build user loyalty, and increase brand awareness, all without relying exclusively on competition activity.
NBN23
Outsourced marketing department and 360 implementation,
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