A graduate in Business Administration and Management + Marketing from ESIC Business & Marketing School, he completed his international training at Southwest University of Finance and Economics (China) and the Technische Universität Berlin (Germany), focusing on innovation, entrepreneurship, and business decision analysis.

He has worked in corporate and startup environments, developing marketing, sales, and international expansion strategies. At ATREVIA, he led MarTech projects focused on internal communications; at Neo Ventures, he advised investment funds on the search and analysis of technology startups; and at Comess Group, he collaborated on the development of new products and brand campaigns for the restaurant sector.

As co-founder and COO of Nomu Labs, he leads the operations and development of technological solutions focused on engagement, gamification, and digital growth. He leads multidisciplinary teams and projects with international organizations, aligning strategy, innovation, and execution to transform the relationship between companies and communities.