ChatGPT Is No Longer Just a Chat: It’s Becoming a Product-Building Layer
- Pilar del Prado Abril
- 2 days ago
- 3 min read
During a long time, we’ve talked about ChatGPT as a conversational assistant.A place to think more clearly, write faster, or unblock ideas. But something important has changed.
ChatGPT is no longer just a chat. It’s starting to become a work layer where real tools for design, development, data, and product building live together.
From a product perspective, this shift matters far more than it might seem at first glance.
From talking to an AI to building with it
The integration of tools like Figma, Lovable, Canva, Replit, or Airtable inside ChatGPT isn’t just a functional add-on. It represents a fundamental change in how digital products are created.
We’re seeing less and less of:
Tool switching
Isolated documentation
Decisions made out of context
And more of this:
think → decide → design → build, all within the same flow.
think→ decide→ design→all within the same flow.
This isn’t just about convenience. It’s about product architecture.
Figma: design moves back to the center
The fact that Figma is part of this new ecosystem is especially meaningful.
For years, Figma has been the place where teams:
Translate ideas into something tangible
Discuss user flows
Align across roles
Yet there was always a clear break between design and actual product building.
When Figma becomes part of ChatGPT, design stops being an isolated step and becomes part of product reasoning itself:
Designs born from conversation
UX decisions connected to business and technology
Less handoff, more continuity
For small teams and early-stage startups, this means less friction and faster alignment.
Lovable: when the product is born from a prompt
If Figma helps you think and visualize, Lovable lets you take the next step.
Lovable is a tool that generates functional digital products directly from a prompt, following a logic very similar to Solid: starting from intent, not technical specifications.
“I want a platform to manage a community with profiles, payments, and private content”
That’s no longer just an idea or a design.It’s the starting point of a real product you can iterate on.
Why it matters that Lovable lives inside ChatGPT
The key isn’t only what Lovable does — it’s where it now lives.
Inside ChatGPT:
Context is preserved
Previous decisions don’t get lost
Design (Figma) and building (Lovable) coexist
ChatGPT stops being the place where you talk about product and becomes the place where the product actually starts to take shape.
This dramatically reduces the gap between idea and execution.
A shorter (and smarter) product-building process
The traditional product flow is usually long and fragmented:
Idea
Document
Design
Development
Iteration
With integrated tools inside ChatGPT, that flow compresses into:
Idea → conversation → design → product → feedback
Everything connected. Everything contextual.
For startups and early-stage teams, this isn’t just operational efficiency. It’s learning velocity, still the most important metric at the beginning.
What we keep seeing in early-stage product teams
At Nomu Labs, we see the same pattern again and again: teams don’t fail because they lack ideas, but because validating them is too slow or too expensive.
The combination of:
fast, collaborative design (Figma)
building from intent (Lovable / Solid)
shared context (ChatGPT)
Radically reduces:
the initial cost of building
early technical dependency
the fear of getting the first version wrong
Not because the result is perfect, but because it’s good enough to learn.
The real shift: ChatGPT as the connective layer
What truly matters isn’t any single tool, but the pattern that’s emerging.
ChatGPT doesn’t replace Figma or Lovable.
It orchestrates them.
A clear signal of where product building is headed
For founders and small teams, this isn’t about using more tools. It’s about shortening the distance between thinking, designing, and building product.
At Nomu, we’ve been working this way on real projects for some time now.
The integration of multiple tools — especially design and product-building tools like Figma and Lovable — inside ChatGPT isn’t a trend.
It’s a clear signal of where digital product creation is going next.
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