Google “Nano Banana”: the New AI-Powered Image Editing Tool

Google has once again captured the attention of the tech ecosystem with the launch of Nano Banana, the codename for its most advanced AI image editing model to date. It’s an update of Gemini 2.5 Flash Image, integrated directly into the Gemini app on both web and mobile. This means that any user—from free to paid—can now access an unprecedented set of visual editing and generation tools.

The goal is clear: to democratize the creation of high-quality images, enabling anyone to edit backgrounds, merge scenes, or modify elements with natural language instructions.

What is Nano Banana?

Nano Banana is a model developed by Google DeepMind that represents a major leap in visual editing. Unlike other systems focused only on generation from scratch, this model combines:

Creative generation, capable of producing new images from a prompt.
Precise editing, maintaining the consistency of characters and objects across multiple modifications.

In practice, this means you can transform an existing photo, merge several shots into a single scene, or perform successive edits without losing coherence. According to El País, this flexibility is going viral on social media because it brings professional-level editing closer to everyday users.

Key Innovations

The impact of Nano Banana is best explained by its most groundbreaking features:

Visual consistency: preserves the identity of people, pets, and objects even after multiple changes.
Natural language editing: simple prompts like “change the background to a sunset beach” or “give the person on the left a red jacket”.
Multi-image fusion: merges several photos into one scene, useful for marketing, fashion, and product photography.
Iterative (multi-turn) editing: remembers the context of previous edits, enabling a coherent chain of changes.
SynthID protection: all images carry visible and invisible watermarks certifying their AI-generated origin (Google Research).

These improvements place Nano Banana a step ahead of previous models, making it a versatile tool for both professional and creative use.

Practical Applications

The possibilities are vast and already reshaping industries:

Real estate: show the same space decorated in different styles to appeal to varied audiences.
Fashion and e-commerce: digitally dress models in different outfits without repeating photo sessions.
Marketing and social media: create eye-catching campaigns, merge images of multiple people as if they posed together, or apply hybrid styles (e.g., realism + anime).
Interior design and product photography: stage spaces or enhance catalogs quickly.

As Hindustan Times notes, the most revolutionary aspect is that all this can be done with simple prompts in just seconds.

Opinions and Debates Around the Tool

Google’s official blog presents it as a breakthrough in creativity and productivity. However, PC Gamer warns that while the model’s consistency is impressive, risks of misuse—such as deepfakes—remain. They also point out technical gaps, like the lack of basic cropping functions.

Even so, the general consensus is that Google has taken a decisive step in democratizing AI-driven image editing.

Access and Usage Model

One of its biggest advantages is accessibility. Any Gemini app user can try it immediately. For companies and developers, it’s available via Gemini API, Google AI Studio and Vertex AI, at a cost of about $0.039 per processed image (developers.googleblog.com).

This makes it one of the most powerful and accessible solutions on the market, further strengthening Google’s position in the global AI editing race.

Conclusion

With Nano Banana, Google isn’t just launching a new feature—it’s redefining how we think about image editing. The ability to generate and transform scenes with visual coherence and natural language commands ushers in a new era for creators, brands, and everyday users.

The challenge lies in ensuring ethical and responsible use, while continuing to add functions that combine the best of AI with traditional editing. What’s clear is that Nano Banana isn’t a passing trend, but the beginning of a new era where professional-grade editing is within everyone’s reach.