How We Reached 20,000+ Monthly Views on YouTube Without Spending on Ads

In January 2024, we launched the Nomu Labs, YouTube channel with zero videos, zero subscribers, and no advertising budget.

Today, 18 months later, the channel has surpassed:

• 20,000 monthly views

• 210,000+ total views

• 7,000 hours of watch time

• 506 subscribers

• 75 podcast episodes

Episodes

Here you can watch the latest episode of the podcast:

How We Organically Grew

Consistent publishing

We’ve uploaded one podcast episode every week, without exception, since January 2024.

Multiplying formats

From each podcast we create clips, Shorts, and content for LinkedIn, our blog, and newsletter, the channel is fully integrated into our content ecosystem.

Content with intention

We don’t chase viral formulas. We bet on authentic conversations with real entrepreneurs and leaders, with no rigid script.

Simple but effective optimization

We focus on curiosity-driven titles, thumbnails with real expressions, and vertical subtitled formats to drive Shorts views.

Human-driven distribution

Each episode is shared through our personal profiles, especially on LinkedIn, multiplying reach organically.

Why It Works?

The channel isn’t an empty showcase, it’s our public build-in-progress diary. It helps us:

• Attract opportunities: clients, collaborators, and guests.

• Showcase who we are and what we do without filters.

• Build trust and social proof.

• Turn passive viewers into active followers.

Check out the channel and what we’re building here:👉 https://www.youtube.com/@NomuLabs